A Live-Action ‘Matchbox Cars’ Film is in the Works at Mattel

A live-action ‘Matchbox Cars’ film is in the works at Mattel

A live-action ‘Matchbox Cars’ film is in the works at Mattel. According to Variety, Mattel Films and Skydance Media are developing a live-action film based on the Matchbox vehicles toy line.

Matchbox was introduced by Lesney Products in 1953 and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand grew to encompass a broad range of toys, including larger-scale die-cast models, plastic model kits, slot car racing, and action figures.

A live-action ‘Matchbox Cars’ film is in the works at Mattel

The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was molded by Jack Odell (1920–2007), Leslie Charles Smith (1918–2005), and Rodney Smith. The name Lesney was a portmanteau of Leslie and Rodney Smith’s first names. Their first major sales success was the popular model of Queen Elizabeth II’s coronation coach, which sold more than a million models.

In a statement, Don Granger, president of feature films at Skydance told “We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel,” Granger added, “Pairing Skydance’s unique brand of premium, elevated action-adventure entertainment with the incredible legacy of the Matchbox brand is a fantastic opportunity. There is a shared experience for everyone who has played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to craft a worldwide adventure film worthy of such imagination.”

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David Coggeshall is set to pen the screenplay for the film. VP Elizabeth Bassin and creative executive Andrew Scannell will oversee the Matchbox project for Mattel Films, while David Ellison, Dana Goldberg, Don Granger, and Aimee Rivera will oversee the project for Skydance.

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