Apple’s market share development since the next Apple Event is just around the corner.
According to JustWatch reports, It’s been a great 1.5 years for Apple TV+ if we compare it to the big players like Prime Video and Netflix which both respectively decreased by 19% and 14%. Apple TV+ was able to grow in the same period by 29%.
Variety reported that Apple confirmed that they have reached 20 million TV+ subscribers in the U.S. and Canada to members of the International Alliance of Theatrical Stage Employees union). The Information reports that Apple TV+ has 40 million global accounts and 20 million paying customers. Estimates from industry analyst Entertainment Strategy Guy suggest Apple TV+ has accrued just 8.1 million paying customers in the U.S. (which is certainly less than 20 million). Regardless of which datapoint you choose, the immediate reaction is the same: Apple TV+ is severely lacking after nearly two years.
Apple TV posted a June quarter revenue record of $83.0 billion, up 2 percent year over year, and quarterly earnings per diluted share of $1.20.
“This quarter’s record results speak to Apple’s constant efforts to innovate, to advance new possibilities, and to enrich the lives of our customers,” said Tim Cook, Apple’s CEO. “As always, we are leading with our values, and expressing them in everything we build, from new features that are designed to protect user privacy and security, to tools that will enhance accessibility, part of our longstanding commitment to creating products for everyone.”