Emma Stone, an Oscar winner, has signed a deal to feature in the Cruella sequel, which is a positive indication for Disney as it seeks to recruit talent in the wake of criticism of its theatrical-Disney+ Premier strategy.
Due to the epidemic, Cruella was released in cinemas and on the Disney+ PVOD tier on May 26, grossing over $222 million globally. Cruella 2 is still a ways off, and it’s unclear if it’ll be a strictly theatrical release or, like its predecessor, would be released simultaneously in theatres and at home.
Emma Stone’s Cruella 2 contract, according to reports, benefits both parties, particularly at a time when Disney is still evaluating the dynamic window strategy for its event films.
Patrick Whitesell, the executive chairman of Endeavor, had this to say regarding the agency’s client Stone and her Cruella 2 agreement.
“While the media landscape has been disrupted in a meaningful way for all distributors, their creative partners cannot be left on the sidelines to carry a disproportionate amount of the downside without the potential for upside. This agreement demonstrates that there can be an equitable path forward that protects artists and aligns studios’ interests with talent. We are proud to work alongside Emma and Disney, and appreciate the studio’s willingness to recognize her contributions as a creative partner. We are hopeful that this will open the door for more members of the creative community to participate in the success of new platforms.”
Following Scarlett Johansson’s lawsuit against Disney, there was a lot of hasty speculation in the news that other stars from the studio’s theatrical-day-and-date titles would follow suit over the studio’s widow experimentation. That hasn’t happened as of yet. Dwayne Johnson, who has been actively pushing Jungle Cruise to his 332 million+ social media admirers, is another huge movie star who is satisfied with Disney in the aftermath of its pandemic dynamic window strategy. The film has so far grossed $73.1 million in the United States, $201 million or more internationally, and well over $50 million in anticipated Disney+ Premier global PVOD revenues, for a total global gross of $251 million or more.
While Disney hasn’t disclosed Cruella’s PVOD numbers, the solo film about the 101 Dalmatians villain’s origins was evidently popular enough that the Burbank, CA studio is planning a sequel. Craig Gillespie, the film’s original director, and author Tony McNamara will be returning, as previously stated. All we know about Cruella’s PVOD earnings in the United States is what Samba TV revealed from U.S. Smart terrestrial TVs: close to $21 million during the four-day Memorial Day weekend.
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