Emma Watson Is Face of the New Prada Campaign for the Launch of the New Fragrance “Paradoxe”

Emma Watson Is Face of New Fragrance "Paradoxe"

Emma Watson is the face of the new Prada campaign for the launch of the new fragrance, “Paradoxe“. As for Paradoxe, the bottle draws on Prada’s iconic triangle logo, and the glass packaging is refillable. Emma Watson, who has been a friend of the house for quite some time, is a fitting ambassador as well, given her ongoing work as an environmental activist. Check out the image below.

Emma Watson Is Face of New Fragrance "Paradoxe"

According to I Fragrance Official, Paradoxe will be available on Prada’s website on August 26 “in three bottle sizes 30ml, 50ml, 90ml, and 100 ml Refillable bottle Eau de Parfum.”

Paradoxe creation can be summed up in two words, “reinvention” and “consolidation”. Prada wants to reintroduce signature notes from a brand new perspective and to find the perfect harmony between sensuality and intensity. Evidently, it is not just quality they are after; they have set their eyes on a more innovative approach with Paradoxe.

To achieve this, Prada focused on the composition of notes in this fragrance to strike an equal balance between the floral and ambery notes that are often associated with femininity and the dominating presence of Neroli bud extraction, capturing the flower’s fullest dimension. This will be Prada’s first-time attempt at Neroli bud extraction.

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The house aims at reinventing sensuality with the release of Paradoxe thanks to Ambrofix, a bio-converted amber, which will intensify this sense of warmth. Speaking of intensity, Prada revealed that a new revolutionary musk molecule, the Serenolide, will be used in the composition and it is promised to guarantee an intense yet subtle, comfortable, and easily noticeable trail.

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Kenzie Anne is an Author of Maxblizz. Developing optimization strategies of Maxblizz and three years of experience in successfully developing and executing SEO campaigns.

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