According to Nielsen’s streaming rankings, Loki was Marvel’s largest series launch on Disney+ to date. In the week of June 7-13, Netflix’s Sweet Tooth overtook Lucifer as the #1 overall streaming title.
The first episode of Loki drew 731 million minutes of watching time, well surpassing the premieres of The Falcon and the Winter Soldier (495 million minutes) and WandaVision (434 million) earlier this year. Due to Disney+ altering the release dates of its originals from Fridays to Wednesdays, Loki, which launched on Wednesday, June 9, got two more days to attract viewers. Based on its 52-minute run duration, the premiere was seen by more than 14 million Disney+ accounts.
In its second week, Sweet Tooth jumped to the top of Nielsen’s total ratings. The eight-episode series, based on Jeff Lemire’s comic, had an increase of more than 80% in viewership to 1.43 billion minutes. That was enough to knock Lucifer off the top spot, despite the fact that the show still garnered over a billion minutes of viewing time. The latter dropped by approximately 45 percent from the previous week’s 1.84 billion minutes.
The third season premiere of the NBC show Manifest on Netflix drew 1.11 billion minutes of viewing time in its first week. (On June 15, NBC canceled the Warner Bros.-produced series.) Raya and the Last Dragon, which had its premium window lifted at the end of May, remained at the top of the box office for a second week, with 953 million minutes of viewing time.
Nielsen’s streaming statistics only include minutes watched on TV sets and do not include time spent on laptops or mobile devices. The ratings solely take into account American audiences, not those from other nations, and presently only rank Amazon, Disney+, Hulu, and Netflix.
The streaming top tens from Nielsen for the week of June 7-13 are shown below. Asterisks indicate original streaming films, whereas two asterisks indicate films with a simultaneous theatrical release.
1. Sweet Tooth (Netflix), 1.43 billion minutes viewed 2. Lucifer (Netflix), 1.01 billion 3. Loki (Disney+), 731 million 4. The Handmaid’s Tale (Hulu), 422 million 5. Lupin (Netflix), 237 million 6. The Kominsky Method (Netflix), 235 million 7. Ragnarok (Netflix), 182 million 8. Longmire (Netflix), 156 million 9. Jurassic World: Camp Cretaceous (Netflix), 142 million 10. The Great British Baking Show (Netflix), 137 million