Netflix is planning to make its own major franchise like Star Wars or Harry Potter. “We want to have our version of ‘Star Wars’ or our version of ‘Harry Potter.’” Most recently, Netflix create an $82 billion global streaming colossus in the entertainment industry.
According to Reuters, Netflix is expanding the plot for bigger shows and movies with universes and characters they can return to again and again. They are planning to create a franchise “We want to have our version of ‘Star Wars’ or our version of ‘Harry Potter,’ and we’re working very hard to build that,” said Matthew Thunell, the Netflix vice president credited with finding “Stranger Things.” “But those are not built overnight.”
On Tuesday, the company is expected to report losing 2 million more subscribers when it announces quarterly earnings. Its shares have sunk 70% this year.
“It feels as if you have to fight your way into building a franchise there,” said one studio executive.
“At a traditional studio, there are these big walls between the feature team and animation team and series team,” he said. “Because Netflix is a very young organization, those walls just never had time to be built.”