Nike (NKE) requested that the court order MSCHF to “permanently cease” fulfilling orders for the “unauthorized” Lil Nas X Satan Shoes in its lawsuit. According to the lawsuit, social media users have threatened to boycott Nike because of the controversies surrounding the shoes.The case does not name Lil Nas X as a defendant. Calls and emails seeking comment from the musician’s representatives were not returned Monday night.
In its lawsuit, Nike argues that “MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution, as well as create an erroneous connection between MSCHF’s products and Nike.” “Nike has sustained considerable damage to its goodwill in the short time since the launch of the Satan Shoes, even among customers who believe Nike is promoting satanism.”
Lil Nas X is a rapper, musician, songwriter, and internet celebrity from the United States. He rose to prominence after the release of his country rap single “Old Town Road,” which went viral on the social media app TikTok in early 2019, before scaling international music charts and being diamond certified by November of that year.