The Spider-Man: No Way Home teaser trailer is the most viewed trailer in 24 hours of all time, with an-all time viewership record of 355.5M global views in its first 24 hours, beating previous record-holder ‘Avengers: Endgame’.
Spider-Man swoops in to remind the audience that the character’s hold on the popular imagination is unlike any other. After years of fans wishing without hope that Spider-Man would join the Avengers in the MCU, the news that Sony had struck an unusual agreement with Marvel to make that fan demand a reality threatened to shatter the internet, and many fans view it as a “Remember where you were when…” moment.
So it should come as no surprise that the tidal wave of excitement for the “Spider-Man: No Way Home” trailer — which arrived after months and months of breathless speculation, rumours, and leaks — fully translated to overwhelming viewing totals, as Sony Pictures announced.
Even a low-quality leak of sections of the video, which surfaced online a day earlier, couldn’t dampen the excitement for what has been dubbed “the crossover to end all crossovers.” Obviously, there has been a lot of conjecture on the internet that Andrew Garfield and Tobey Maguire’s Peter Parkers may appear in this next film. Fans got to hear Willem Dafoe’s evil Norman Osborn (along with a picture of his trademark pumpkin bomb) and, more excitingly, the de-aged appearance of Alfred Molina will reprise his role as Doctor Octopus in the first trailer we saw.
Much of the attention and awareness for “No Way Home” has come from combining the Sam Raimi “Spider-Man” movies with the ongoing MCU through the magic of the multiverse, though fans and general audiences have also taken to Benedict Cumberbatch’s Doctor Strange and the rapidly-growing meme of Wong (Benedict Wong) leaving every situation in a portal just as it’s about to happen.