Pattinson is familiar with fragrances, but it seems like it’s been since 2016FW and 2017SS taken by Karl Lagerfeld during the Kris Van Assche era.
“Dior has tapped a longtime friend of the house for its latest menswear campaign. Robert Pattinson is the face of the spring pre-collection ads, appearing against brightly colored backdrops wearing a mix of tailoring and sportswear designed by Kim Jones.”
Dior offers four menswear collections a year: spring, summer, fall, and winter, with the spring and fall lines being pre-collections. This year, it also unveiled a spinoff capsule collection for spring guests designed by ERL’s Eli Russell Linnetz with a show in Los Angeles, California, in May.