Scarlett Johansson Will Launch Her Own Beauty Line In 2022

Scarlett Johansson Will Launch

Scarlett Johansson has joined the game of celebrity beauty brands as a new player. Johansson is the latest in a long line of celebrities who have announced plans to launch a cosmetics line. It’s the actress’s first role as a businesswoman, and her nameless brand is set to debut in early 2022.

Scarlett Johansson has joined the game of celebrity beauty brands as a new player. Johansson is the latest in a long line of celebrities who have announced plans

“Since I was a youngster, I’ve been captivated by the transforming power of beauty. From the time I was a teenager, my mother instilled in me a love of self-care. I took a step back from my beauty deals a few years ago with the intention of developing something that was truly myself. In a statement, Johansson stated, “The outcome is a clear, approachable approach to beauty.”

The Najafi Companies, the same investors behind Pattern by Tracee Ellis Ross, Moon Oral Care, Beach House Group, and Florence by Mills are funding the line. According to industry insiders, the first investment will be in the $5 million to $10 million areas, and Johansson and her partner, Kate Foster, will have continuous funding access.

“I’ve known Scarlett for almost two years. I was immediately thinking about how we might make her brand idea a reality once she shared it with me. Working with her has been a wonderful experience, and we are pleased to have The Najafi Companies’ support and cooperation to help the brand reach its full potential,” Foster told WWD confidentially.

“We are delighted to have created a brand that fills a market vacuum and meets a genuine customer demand. Our brand platform is unique and has a lot of room for development and expansion,” said Foster, who previously worked at Victoria’s Secret and Juicy Couture in the cosmetics divisions.

Despite a crowded market, Jahm Najafi, founder, and CEO of the Najafi Companies remained committed to the brand’s long-term viability. “We don’t follow a diversification approach either; instead, we focus our time and resources on finding needles in a haystack. We are committed to assisting aspirational and thoughtful founders and management teams that lead with vision and ethics. Scarlett and Kate are exactly the kinds of leaders with whom we want to build long-term relationships,” Najafi said.

FOLLOW MAXBLIZZ ON TWITTER

Arun Venugopal - Author, SEO Specialist, Content Writer of Maxblizz.

Leave a Reply

Your email address will not be published. Required fields are marked *