Marvel Studios has been going through a rough phase since Avengers: Endgame, and this has become a growing concern for Disney.
According to a report by The Wall Street Journal, Marvel President Kevin Feige was stretched so thin during the early 2020s that creatives often didn’t hear from him. Some spent weeks working on projects, only to receive feedback too late to implement. In some cases, staffers had to chase Feige down in the hallways just to get answers.
Feige reportedly told colleagues that watching every new MCU project had begun to feel more like homework than entertainment.
Employees regularly talk about “Marvel fatigue” and worry they’ve created a “no new fans club” — a state where new viewers have no idea what’s going on.
An ex-Marvel employee recently commented on Disney’s recent content strategy, saying the goal became to produce as many Disney+ shows as possible. “The strategy became just expansion, expansion, expansion,” they said, referring to the period after the Infinity Saga.
Kevin Feige Has a 10-Year Plan for the X-Men After Avengers Films
Feige reportedly has a 10-year plan for the X-Men beyond the upcoming Avengers films. Marvel has recently announced that the previous Fox X-Men cast will return in Avengers: Doomsday. A rebooted X-Men movie will begin production immediately after Avengers: Secret Wars.
According to Feige, the MCU is becoming too hard to follow for new viewers. People who haven’t watched previous movies or shows often feel lost. The Multiverse Saga has had more releases in four years than the Infinity Saga did in eleven. There’s simply too much content for casual fans to keep up with.
Marvel’s Thunderbolts* is now playing in theaters. Additionally, The Fantastic Four: First Steps will be released on July 25, 2025.
Source: The Wall Street Journal
