Lawrence is one of Longines’ main ambassadors. According to Longines’ official website, “Jennifer Lawrence is a passionate advocate for gender equality and serves on Represent.us’ board, a non-partisan organization striving to pass impactful anti-corruption laws. Longines is proud to have her as their new Ambassador of Elegance, reflecting her charisma, intelligence, and humanity in every role she takes on.”
In a statement, Longines’ CEO Matthias Breschan said, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates to an elegance that is both natural and relatable.” Breschan added, “She is an inspiration to girls and women of all ages, and we are proud to welcome her to the Longines family.”
Lawrence said, “I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”
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