Sophie Williams
Lili Reinhart becomes the new ambassador of Lancel. Reinhart was announced as the new brand ambassador at the Lancel Paris event on Thursday.
During the Lancel Paris event, Reinhart told WWD “I can’t work with a company or a brand unless I actually would wear or use their product in real life.” Reinhart added, “I’m a minimalist. These days I definitely carry around a smaller bag from day to day, but I like a big bag for the airport.” See the images below.
Lancel, which was founded in 1876, is a household name in France but is less well-known in the United States, where it does not have a presence. Isabelle Adjani, who also designed a bag for the house, was featured in the brand’s most high-profile campaign to date in 2008.
Lili Reinhart is best known for her role as Betty Cooper on the CW television series “Riverdale.” She also had recurring roles on the TV series “Surviving Jack” and “The Good Neighbor,” and has appeared in films such as “Hustlers” and “Chemical Hearts.” See more images below.
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