Toyota Teams Up with WB and ‘Blue Beetle’ for the 2024 Tacoma Campaign

Toyota has officially collaborated with Warner Bros. and DC’s Blue Beetle for their upcoming Toyota 2024 Tacoma campaign.

A new clip from Toyota shows that a Tacoma appears throughout the film as the Reyes’ beloved family vehicle, referred to as the “Taco,” the pride and joy of Jaime’s Uncle Rudy. With its rugged capability, the Tacoma joins the exhilarating escapade with a starring role in the new film. Also, the all-new 2024 Tacoma makes a special cameo. Watch the clip below.

In a statement, Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America said, “We can’t wait for viewers to see the unstoppable Tacoma in theaters with Blue Beetle.” Materazzo added, “The Tacoma was the perfect co-star for the thrilling, action-packed adventure marking the DC Super Hero’s first time on the big screen.”

“We were thrilled when the Blue Beetle filmmakers opted to include a true ‘role’ for the Tacoma in the film, one that allows the ‘Taco’ to drive the action alongside our stars,” said Louise Soper, Senior Vice President, Global Brand Partnerships, Warner Bros. Pictures. “Toyota is an iconic global brand and a terrific partner, and together we are eager to deliver the action to audiences everywhere when the film debuts in theaters.”

‘Blue Beetle’ is directed by Angel Manuel Soto, and stars Xolo Maridueña as Jaime Reyes/Blue Beetle, Bruna Marquezine as Jenny Kord, Belissa Escobedo as Milagros Reyes, Susan Sarandon as Victoria Kord, and Raoul Trujillo as Conrad Carapax/The Indestructible Man (Watch the first look).

According to the film’s plot:

Recent college grad Jaime Reyes returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero Blue Beetle.

‘Blue Beetle’ will hit theaters on August 18, 2023.

Source: Toyota