Amazon Prime Video has added a new feature called Dialogue Boost’ to select titles. ‘Dialogue Boost’ is an AI-based approach that allows viewers to adjust the volume of spoken dialogue without changing the volume of background music or sound effects.
At present, the ‘Dialogue Boost’ is available worldwide on select English-language Amazon originals, including the series “The Marvelous Mrs. Maisel,” “Tom Clancy’s Jack Ryan,” and “Harlem,” as well as the films “The Big Sick,” “Being the Ricardos,” and “Beautiful Boy.” More titles will be added later this year.
In a statement, Raf Soltanovich, VP of technology at Prime Video and Amazon Studios, said, “At Prime Video, we are committed to building an inclusive, equitable, and enjoyable streaming experience for all our customers.” Soltanovich added, “Our library of captioned and audio-described content continues to grow, and by leveraging our technological capabilities to create industry-first innovations like Dialogue Boost, we are taking another step to create a more accessible streaming experience.”
According to Amazon, it initially built the feature for Prime Video customers who are hard of hearing, but anyone can use the feature to suit their personal listening preferences.
Amazon first designed it for Prime Video users who are hard of hearing, but anybody may use it to fit their unique listening preferences. As per Prime Video, this feature will be the first global streaming service offered to subscribers. In the Prime Video service, the detail page for a title will indicate whether Dialogue Boost is available. During playback, customers can choose which level of Dialogue Boost they would like to use via the audio and subtitles drop-down menus: “English Dialogue Boost: Medium” or “Dialogue Boost: High.”
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